Amore del nuovo
Dimensioni: 190x20 cm
Tecnica: Lana Jacquard
Amore del nuovo (2021) is a series of 50 pieces. The artwork is a jacquard wool scarf produced on the occasion of Numero Cromatico’s 10th year anniversary. It reads two sentences by Filippo Tommaso Marinetti, founder of Futurism: on one side “PIC-PAC-PUMB-TUMB”, on the other side “AMORE DEL NUOVO” [LOVE FOR THE NEW].
The artwork is part of the New-tze-bao series (2018 - ongoing).
The project aims at bringing together popular culture and the artistic contemporary culture. It does so along two trajectories: by introducing common sayings, clichés, and statements coming from popular culture, through the artistic device, into the art context and museum environment, and by placing all of the above, including the many artistic manifestos, in the popular context.
Such an operation comes into being by employing different media among which are banners, scarves, flags, wall paintings, dazibao (Chinese: “big-character poster”), editorial projects, and so on. These are charged with diverse contents varying in terms of places and modalities in which they are presented, so as to increase the degree of ambiguity and the possibilities for interpretation by the public.