Frasi fatte (2018) is a project on the de-contextualisation of texts and verbal stimuli. Common places, sayings and sentences belonging to popular culture with a strong interpretative ambiguity are exhibited in art spaces and museums; on the contrary, sentences and sayings belonging to the art world - often difficult to understand even for the insiders - are presented through popular means, such as banners, scarves, flags, murals, etc.
The project aims at creating an interpretative clash in the viewer due to the ambiguity of the texts and the medium with which they are presented, placed outside of their natural context.
In occasion of the group exhibition “Next Stop”, curated by Barbara Martuscello, part of “Videocitta”, in the Caserma Guido Reni (Rome), we presented È per te il nostro boato: a 60-metre-long banner depicting an expression taken from the football world.
Photographs by Numero Cromatico.