MAXXI - Museo Nazionale delle Arti del XXI Secolo
Foyer Carlo Scarpa
Via Guido Reni, 4a, 00196 Roma
16th December 2021 - 28th August 2022
Progetto realizzato grazie al sostegno dell’Italian Council (X edizione, 2021), programma di promozione internazionale dell’arte italiana della Direzione Generale Creatività Contemporanea del Ministero della Cultura.
Numero Cromatico introduces Superstimolo at MAXXI: a project room conceived for The Independent aimed at showing the public not only works of art but also a particular approach to artistic research.
For the whole duration of the project the collective conducts, together with Brainsigns, an experiment on neuroaesthetics.
Three different scenarios alternate in the project room, each
of them presenting different elements and devices, both natural and artificial, designed and arranged to stimulate the user’s synaesthetic experience.
The title Superstimolo is born out of the eponymous concept theorized by the ethologist and Nobel Prize winner Nikolaas Tinbergen in 1948. Indeed, Tinbergen’s “supernormal stimulus”
is an artificial stimulus, quantitatively or qualitatively strengthened with respect to its natural state, causing more intense instinctive reactions. Starting from this premise, the project seeks to corroborate the hypothesis that art itself can be defined as something that activates the visitor in ways that are more complex and diversified with respect to the normal.
The environments presented are linked to the most recent research initiated by Numero Cromatico on the mechanisms of perception and on how the aesthetic experience is made up of multiple components and determined by physiological, cultural, and environmental factors. Each project’s phase is distinguished by particular sounds, smells, materials, shapes, and colors, which
are offered in the form of various devices.
The objective is to create an immersive and introspective space,
an environment built to trigger an intense reaction in the user
and to outline a new mode of coexistence between humans and artificial intelligences and between elements that are apparently the opposite of each other, seeking to unravel the idea of distance and diversity.